Watch Jamie xx’s Mesmerizing ‘Gosh’ Video
Director Romain Gavras travels to Chinese city of Tianducheng, a Paris replica, for 'In Colour' videoNews & Updates July 02, 2016
Jamie xx racked up one of the Songs of the Summer 2015 with his In Colour single “I Know There’s Gonna Be (Good Times),” and over a year later, the xx member has released his new video for the album’s opening track “Gosh.”
The video jumps from a fluorescent labyrinth where kids are hooked up to VR machines to the steps of an abandoned church to a bird’s-eye view of the seemingly empty city, where a cast of hundreds stand on their balcony. In the end, the main character, an albino, is worshipped by an army of tracksuited youths underneath the faux-Eiffel.
Like Gavras’ other videos, the director fills each frame with stunning visuals and complex choreography. “Romain Gavras has directed some of my very favourite music videos,” xx said in a statement to Apple Music, who premiered the video. “I’m so happy that my music inspired him to make something this incredible for GOSH…”