Home » News & Updates » Report: Tupac Hologram at Coachella Cost at Least $100K

Report: Tupac Hologram at Coachella Cost at Least $100K

Special effects company says project was 'Dr. Dre's vision'


  Share

 

The hologram of Tupac Shakur that “performed” at Coachella with Snoop Dogg and Dr. Dre yesterday cost somewhere between $100,000 and $400,000, reports MTV News. The precise figure has not been disclosed but according to AV Concepts, the company that created and staged the hologram, that is the general amount required to produce a similar effect.

“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” Nick Smith, president of AV Concepts, told MTV. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”

MTV reports that the Shakur hologram was created by the Hollywood special effects studio Digital Domain, who have previously worked on films such as The Curious Case of Benjamin Button, TRON: Legacy and X-Men: First Class. After months of planning, the studio created the hologram in nearly four months.

AV Concepts would not confirm whether or not all of the hologram’s vocals were pulled from actual recordings of the late rapper. It seems somewhat doubtful that anyone had tape of Shakur shouting “What up, Coachella!” lying around, since the festival did not begin until three years after his death in 1996.

Watch the video of the eerily compelling performance below:

 

  Share

"Since Memories Remain" by Meattle & Malik


  • April 23rd, 2017 Bjørn Torske in Pune at High Spirits
  • April 23rd, 2017 Roots ft Cosmic Infusion, Against Evil, Wrath, Sutledge in Mumbai at AntiSocial
  • April 27th, 2017 HRC Local ft. Neeraj Arya’s Kabir Café and Saby in Pune at Hard Rock Cafe
  • April 30th, 2017 International Jazz Day 2017 in Mumbai at NCPA
  • May 7th, 2017 The Pit v.8 ft Chronic Xorn, Evil Conscience, Noyze Akademi, In Human, Orphic Cosmogony in Kolkata at Triguna Sen Auditorium, Jadavpur University



Coming Soon
subscribe
Rolling Stone India
© 2017 Rolling Stone India. All Rights Reserved.