Exclusive Premiere: Rika’s Vivid New Music Video for ‘The Others’
The English singer of Indian-Serbian origin combines lush dark pop with tropical visuals in the video for her second single
After breaking into the pop music scene with her debut single “No Need” last year—and its subsequent remix helmed by U.K. DJ duo Brunelle—English singer of Indian-Serbian origin Rika takes the synth-pop route with her new single “The Others.”
“I knew that this song was my next release as soon we penciled the track,” says Rika, explaining “The Others” (co-written by English artist Karen Harding) is about finding true love and why that one person is meant just for you. “It’s about having that special person in your life and how they’re ‘nothing like the others.’ It’s very sweet sounding.”
The vibrant, tropical-themed music video showcases Rika playing a video game where an animated version of herself is searching for love and getting closer to finding it as she crosses each level. The clip also features segments of energetic neon-bathed choreography before ending with the singer finally meeting her perfect guy.
Produced by David King—who also worked on “No Need”—”The Others” explores lush, darker waves of synth-pop, adds subtle touches of R&B and aims for a more anthemic sound than Rika’s previous releases. “Production-wise, we wanted to go a bit bigger than ‘No Need.” We definitely took inspiration from Major Lazer.”
In a previous conversation with Rolling Stone India, the 17-year old singer had outlined her commitment to releasing stellar visuals and sticks to it with the crisp production on “The Others.” She also explains that her change in sound stems from her desire to explore more genres with her upcoming debut EP which she plans on releasing later this year followed by a tour. “I’m hoping to do some shows in India and the UK.”
Watch Rika’s music video for “The Others” below: