Rolling Stone India is Back With Its Music Series #RollingWithNexon, in Partnership With Twitter and Tata Motors
The music-and-conversation show will feature Parikrama and Dhruv Visvanath, broadcast live from Twitter India’s pop-up Blue Room at Auto Expo, New Delhi
While car enthusiasts gather at the largest automobile show in India at New Delhi for the Auto Expo 2018, Rolling Stone India and Twitter India plan on revving up the excitement with live streams from the venue in partnership with Tata Motors.
After a successful first edition that took place in 2016 at Twitter’s Blue Room in Mumbai, #RollingWith returns this month as #RollingWithNexon. The project will feature two episodes—one each with New Delhi-based guitar maverick Dhruv Visvanath and rock veterans Parikrama, recorded live on February 12th and 14th respectively.
In addition to live performances, the artists will participate in a Q&A session with host/curator Rolling Stone India Executive Editor Nirmika Singh; with intriguing questions, games and quizzes, viewers will get to see a side of their favorite artists they’ve never seen before. Video highlights from the #RollingWithNexon collaboration will feature as part of Tata Motors’ launch of their new vehicle Nexon on Twitter. Says Singh, “At Rolling Stone India, we are committed to building a lively community of artists and fans. We are thrilled to join hands once again with our long-time partner Twitter India and now Tata Motors for the brand new, adventurous season of #RollingWithNexon.” She adds, “With this unique music property, we hope to create digital content that is fresh and engaging, as well as build an on-ground platform for musicians to connect with their audience.”
This partnership with Twitter India will allow both Tata Motors and Rolling Stone India to reach out to their extended audience in India and the world with exclusive content on the social media platform. Commenting on the collaboration, Keya Madhvani, Head of Music and Lifestyle Partnerships at Twitter India says, “Twitter is where people come to find out what’s happening in their world. We have a strong partnership with Rolling Stone India and are thrilled to bring Tata Motors and Rolling Stone India together for #RollingWithNexon. We expect the powerful collaboration with popular artists Parikrama and Dhruv Visvanath will excite fans from both music and motor worlds and drive greater attention.”
We’re getting behind the wheel with India’s favourite rockstars on #RollingWithNexon in partnership with @TataMotors! Catch @parikrama and @mrdhruvv LIVE from #AutoExpo2018 on Feb 12th & 14th. pic.twitter.com/czjEYj2nZ5
— Rolling Stone India (@RollingStoneIN) February 9, 2018
Says Vivek Srivatsa, Head of Marketing for Passenger Vehicle Business Unit, Tata Motors, “We are very excited to associate the Tata Nexon with Twitter India and Rolling Stone India. With creative engagement at its core, the #RollingWithNexon campaign comes with an overlaying LEVEL NEX theme, aiming to connect the visitors of the Auto Expo 2018 with cutting edge music artists of India.