Save The Organic Sound: Cover As Art Project
Delhi-based advertising copywriter Adittya Gupta wants mainstream music to return to its rootsFeatures March 28, 2013
Adittya is not a writer, a graphic designer, a photographer, a singer or an engineer. He just likes to write, make art, shoot off the centre and wear a falsetto when no one’s looking. Being a techie at IBM, well, he never really liked it. Officially an adman in New Delhi now, he beefs his creative muscle by simply exorcizing his demons on a semi-daily basis. The resulting body of work may be viewed on his blog.
I was moseying about the streets and spotted a feisty bunch of birds on the transmission wires above, who, freakishly enough, were chirping a classic rock and roll riff in harmony. The organic sound of their electric performance made me wonder when mainstream music became so icky and plasticky. Especially, the auto-tuned songs that get repeated over annoyingly at any ‘happening’ nightspot in, say, Delhi or Mumbai. Perhaps, it’s time to save our soul and revive the times when musicians played real instruments and sang into real mics.