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Video: Yeah Yeah Yeah By Duncun Rufus

Some clichéd moments coupled with impressive 3D modeled objects star in the new Duncan Rufus video

Rolling Stone India
Rolling Stone India Nov 11, 2013
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Mumbai pop-rock quintet Duncun Rufus and design agency Trip Creative Services come together to create a strikingly different video compared to most videos currently released by Indian artists. Unlike most videos today which follow a veritable DIY ethos (not that we are complaining about the quality of DIY videos), Duncun Rufus’s music video for their song “Yeah Yeah Yeah” [off 2012’s Carte Blanche] is produced and created by a design boutique, instantly upping the production quality.

The video starts with a clichéd band-against-white-background setting, which initially bores until the point when the 3D-modeled visuals of a home pop up. Vocalist Lima Yanger transforms into a rotoscoped (drawn over a live action frame) cut-out followed by the rest of the band, instantly reminding us of the brilliant stop-motion video for French electro-swing act Caravan Palace’s song “Jolie Coquine.” Halfway through the video, all of the polygonal objects fuse into a manic transformer who goes on a rampage, before flying away into the pink sky, all rather too dramatic for a pop tune.

“Yeah Yeah Yeah” is the band’s third official music video, following the release of the iPhone-shot “Mary’s Song” in May last year and their Christmas-themed “Carol” from December 2012. 


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