A Letter to Our Readers

Hi everyone,

Best wishes from Rolling Stone India. As you are probably aware, this is our 10th year of publication in India, and we would like to thank you for your support over the last decade. Your unstinted backing has been a crucial factor in our continuing success.

With this note, I would like to inform you about an exciting new change at the magazine.

One of the significant trends that we have noticed over the last five years has been the steady increase in our digital audience. Rather than walk across to the traditional newsstands to pick up the print version of the magazine every month, the young men and women who primarily read Rolling Stone India prefer to get their news and information from our website, social media and downloaded digital editions.

Several times more content is now consumed by Rolling Stone readers on our digital platforms every day, than from the print magazine every month. Not surprisingly, two-thirds of our readers come to our website through their smartphones. Equally important, a large part of our engagement with our readers comes via videos, including live videos on our website and social media.

This technological shift, of course, is not restricted to India. It has been happening across the globe for some time now. Which is the reason why some of the best-known international magazines targeted at young people have in recent times turned themselves into digital-only publications.

In keeping with this worldwide trend, we are also transforming ourselves into a full-fledged digital magazine. Starting this July, we have discontinued our monthly print edition. Rolling Stone India will now be available only for digital downloads. The e-version of the magazine is available to download on reputed digital magazine stores like Magzter, Readwhere, Readly, Ezinemart, Scoop, Reliance Jio, Paperboy, etc. Of course, readers will continue to be able to access the full range of stories from the magazine on our website www.rollingstoneindia.com as well.

To be sure though, we are not entirely abandoning print. Every few months, we will be publishing collector edition special issues of the magazine featuring content that have a long-term shelf life, subjects like 500 Greatest Rock Songs, The Ultimate Album-by-Album Guide to the Beatles, India’s 100 Greatest Rock Bands, etc. These issues will be available in bookstores across the country.

We are deeply committed to the digital evolution of Rolling Stone India, and we hope for your continued support in the years to come.

Cheers!

Radhakrishnan Nair
Publisher
Rolling Stone India