AIG and Creativeland Studios Enter Into a JV partnership to Promote Indian Talent Globally

Artist International Group (AIG), under the leadership of industry veteran David Unger, and Creativeland Studios, headed by Sajan Raj Kurup, have announced a joint venture that marks AIG’s entry into India.

This groundbreaking partnership is set to transform the Indian entertainment industry by combining AIG’s global expertise with India’s growing pool of creative talent, ushering in a new era of creativity and cultural exchange.

The new talent and production company, AIG India, is set to focus on identifying, nurturing, and promoting Indian talent across various artistic disciplines, both in India and globally. By leveraging AIG’s extensive network and Hollywood know-how, combined with Creativeland Studios’ deep understanding of the Indian market and creative landscape, the collaboration aims to create a robust platform that supports Indian artists in reaching international audiences and achieving global recognition, while also orchestrating collaborations for international talent in the Indian subcontinent.

Calling the partnership a game-changing move for the Indian creative industry, the founder of Creativeland Studios, Sajan Raj Kurup said, “I am a firm believer that content and talent are geography agnostic. Partnering with David and launching AIG India allows us to extend our creative horizons and provide our talent with the global exposure they deserve and vice versa. This joint venture is a testament to our commitment to pushing the boundaries of creativity and fostering a vibrant cultural exchange. Especially now more than ever, with Indian talent proving its mettle on the international stage.”

“We are thrilled to embark on this journey with Raj and Creativeland Studios,” added Unger. “India is a treasure trove of talent with a third of the content coming from India. Through this joint venture, we aim to unlock new avenues for Indian artists to showcase their work globally and hope to bring Hollywood and global talents to India, fostering true collaborations. I am confident that our united strengths will provide unparalleled opportunities and spearhead the next wave of cultural innovation, both in India and globally.”

AIG International boasts an impressive roster of artists such as Academy Award-winning actor Michelle Yeoh, Jonathan Rhys Meyers, Anil Kapoor, Gong Li, and Tom Welling, among others.

Additionally, Creativeland Studios Entertainment LLP, a part of Creativeland Asia Group, specializes in curating, producing, and aggregating long-format storytelling. Their mission is to curate and create compelling narratives from India and bring them to the world. In partnership with their group company Creators Inc London and their comprehensive list of international directors, they support creators and collaborators with their visions and produce work across advertising, factual, TV, film, and audio divisions, that entertains, moves, and impacts positive change across the world and in India.