Anirudh Ravichander Launches New Label Albuquerque Records
‘This label gives me a home for both my film and non-film work while also supporting new, talented artists who deserve to be seen and heard,’ the South Indian hitmaker says
South Indian singer-composer and songwriter Anirudh Ravichander. Photo: Courtesy of the artist
South Indian composer-singer Anirudh Ravichander has launched a new label called Albuquerque Records for some of his upcoming film soundtracks and all of his pop music. The label, headed by music executive B. Kaushik, will also release “regional pop” music and give a platform to original music.
Taking its name from the “Why This Kolaveri Di” hitmaker’s studio, Ravichander’s latest venture also doubles down on his love for the cult American crime drama Breaking Bad, which is set in the town of Albuquerque. In the past, his song credits have often included monikers that refer to characters from the series, from Heisenberg to Hector Salamanca to Don Eladio.
As label founder, Ravichander calls the start of Albuquerque Records an “important step for me, both creatively and strategically.” He calls the venture his way of entering the music business with “creativity, ownership and cultural impact” as his focus. He adds, “Before films, I was deeply invested in independent music, and this label gives me a home for both my film and non-film work while also supporting new, talented artists who deserve to be seen and heard. We want to build a strong catalogue, introduce original voices, and fuel a brand that pushes the regional pop culture forward.”
Albuquerque label head and chief operating officer B. Kaushik has been working with Ravichander right from one of his earliest viral hits, “Why This Kolaveri Di.” The hitmaker says Kaushik “understands both the creative and business side of this industry.”
Kaushik added in his statement, “Together, we’re determined to build a label that focuses on collaboration, artistic excellence, and developing sustainable careers for artists, while building a strong and scalable catalogue.”
The label is now accepting “fully finished demos” for release consideration via email.
