Anuv Jain Joins Ellie Goulding and David Bowie as Part of Earth Day Initiative ‘Sounds Right’ by United Nations

Ludhiana-bred singer-songwriter Anuv Jain‘s latest creation emerges like a monsoon downpour on a parched earth. His track, “Baarishein,” is a vital note in the grand opus of ‘Sounds Right,’ a pioneering initiative unveiled by the Museum for the United Nations, just ahead of Earth Day on April 22nd.

Jain – who attended a press conference at the United Nations headquarters in New York earlier this week – is part of an endeavor that unites voices from around the world, weaving nature’s cadences from Colombia’s rainforests to the subterranean realms of Denmark. Jain’s emotive piece finds its place alongside works like Ellie Goulding‘s “Brightest Blue – Nature Remix,” where the vibrant calls of Colombian wildlife add depth to the music, and Brian Eno‘s collaboration with David Bowie, “Get Real,” which echoes with the raw cries of hyenas and wild pigs.

But “Sounds Right” isn’t just about the music; it’s a call to action, a rallying cry for environmental stewardship. By incorporating natural sounds into their compositions, artists honor nature as the ultimate muse, sparking a global dialogue on conservation.

Listeners are urged to translate inspiration into action, whether by recording the dawn chorus for biodiversity monitoring or adopting eco-conscious habits. With projections estimating over 600 million listeners in its inaugural four years, “Sounds Right” aims to generate over USD 40 million for conservation efforts.

This isn’t mere lip service to environmentalism; it’s a tangible commitment. Royalties and donations from “Feat. NATURE” tracks will flow into EarthPercent, a U.K. and U.S. registered charity, which will then channel funds towards biodiversity conservation projects worldwide. Guided by an expert advisory panel comprising leading biologists, environmental activists, and indigenous representatives, these initiatives promise to make an impact in safeguarding our planet’s precious ecosystems.

In a statement, Jain said, “A lot of my music is inspired by what’s around me; the sky, the rain, the trees. Some of my best work highlights ‘nature’ as a metaphor to describe beauty.” He added, “I’m so excited that I get to be a part of the ‘Sounds Right’ initiative because I get to give back to something that has given me so much, has given me music and most of all has given all of us life.”

Melissa Fleming, United Nations Under-Secretary-General for Global Communications, said in a statement, “’Sounds Right’ is a groundbreaking music movement. It unites people around the world in a shared commitment to recognize the intrinsic value of nature and it inspires all of us to take the actions needed to protect our planet.”

In a world where the rhythm of progress often drowns out nature’s whispers, “Sounds Right” brings forth both musical and ecological ideas to inspire change.