The unveiling of this exclusive collection took place at the ASICS store on Linking Road in Mumbai
From Left to Right: Anil Singh, Managing Director, Procam; Renowned Tennis Player Rohan Bopanna; Bollywood Actress Gul Panag; Saurabh Sharma, Director Marketing, ASICS India.
ASICS, the Japanese sportswear brand, today launched the limited-edition merchandise for Asia’s most prestigious Tata Mumbai Marathon 2024. ASICS Brand Athlete Mr Rohan Bopanna along with actress and avid runner Ms. Gul Panag, unveiled the new collection at the ASICS store on Linking Road in Mumbai.
The vibrant design of this collection by ASICS conveys a strong story of energy, persistence, and passion for running. The Gel Kayano™️ 30 Limited Edition shoes are designed with a unique blend of colors, like Electric Blue/Aquarium for men and White Sun Coral for women, to appeal to both male and female runners.
The specially crafted GEL-KAYANOTM 30 running shoe has Mumbai 2024 emblazoned on the side. The shoe provides maximum comfort and style, reflecting Mumbai’s colorful culture. The GEL-KAYANOTM 30 shoes are equipped with advanced features like a 4D Guidance System for stability and FF BLASTTM PLUS ECO cushioning for softness. The shoes aim to energize runners with every stride of their run.
The limited-edition race day t-shirt design shows the circular pattern that encapsulates the spirit of unity via the “Enso” motif from Japanese traditions. It is crafted in seven symbolic colors, denoting various facets of life. The collection aims to bring all marathon participants together in harmonious cooperation towards a shared goal. The t-shirt and shoe bring out the complete essence of the city of Mumbai and will connect and bond well with the runners of the Tata Mumbai Marathon 2024.
Mr. Rajat Khurana, Managing Director, ASICS India and South Asia, said, “We are delighted to have Mr. Rohan Bopanna and Ms. Gul Panag onboard to reveal our official merchandise for the Tata Mumbai Marathon 2024. Inspired by the dynamic energy of this city and event, our goal is to design apparel that empowers athletes at every skill level to unleash their complete potential. This collection is a testament to our dedication to fostering a commitment to help individuals achieve their athletic goals.”
Commenting on the event, ASICS Brand Athlete Rohan Bopanna said, “I am glad to be a part of this special day. Being a brand athlete for ASICS India and unveiling the official merchandise for the Tata Mumbai Marathon 2024 is truly special. As an athlete, I believe having innovatively designed gear that seamlessly blends style with high performance is paramount. These specially crafted GEL-KAYANOTM 30 shoes and t-shirts perfectly captures the vibrant energy of the city.”
Mr. Anil Singh, Managing Director, Procam International, said, “ASICS has been a longstanding partner of the Tata Mumbai Marathon and the Procam Family. They have continuously set new benchmarks with top-of-the-line event merchandise, which is highly sought after by our participants. As we gear up for the 19th edition of the Tata Mumbai Marathon, here’s a race filled with inspiration, determination, and the beating heart of India in every step.”
The TATA Mumbai Marathon 2024 is a World Athletics Gold Label Road Race and will be hosted on Sunday, January 21st. The event will flag off from the historic Chhatrapati Shivaji Terminal.
The official TATA Mumbai Marathon merchandise will be available to shop on flagship ASICS stores across the country and online brand stores.
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