BLUORNG and Jägermeister Unveil Collaborative Capsule Collection in India

In an exciting new partnership, apparel brand BLUORNG has teamed up with Jägermeister to launch a unique capsule collection in India. This collection features a range of items, including jackets, t-shirts, shirts, shorts, and hoodies, each meticulously designed to blend Jägermeister’s iconic stag logo with BLUORNG’s nature-inspired motifs. The result is a sleek, stylish line that celebrates the essence of both brands, incorporating themes of forests and wildlife to honor Jägermeister’s storied heritage and showcase BLUORNG’s innovative creativity. 

Beyond just fashion, this collaboration aims to merge art, culture, and personal style, offering a truly distinctive aesthetic. The launch festivities will kick off with an exclusive pre-launch party at the BLUORNG store, granting early access to a select audience. Following this event, the collection will officially be available to the public on May 17th. Shoppers can find these exclusive pieces on bluorng.com as well as in BLUORNG stores located in Delhi, Mumbai, and Hyderabad.

When asked about the significance of this particular capsule collection, the founders of BLUORNG – Mokam Singh and Siddhant Sabharwal mentioned that “Our thought was to create a profound impact which will leave a lasting impression around this event. We wanted it to be an experience. Central to our mission is the cultivation of a community of like-minded individuals who share a passion for innovation, connection, and celebration. The collection was inspired by the iconic stag of Jägermiester – We decided to create five different looks expressing four different characteristics of the Stag.” 

They further elaborated that “Both Bluorng and Jägermeister have been successful in garnering a niche in a very wide market of their respective categories demonstrating a deep understanding of our target audiences. Bluorng and Jägermeister both resonate with passionate consumers who appreciate quality and authenticity. This pool of people laid a strong foundation for our collaboration, allowing us to create a product experience that speaks directly to them.” 

Regarding the design direction that the collection chooses to head towards, they stated that “[our] design choices for this collaboration were driven by the idea to merge the aesthetics of both Bluorng and Jägermeister, to make something unique for the consumers. Bluorng’s always draws inspiration from nature for a lot of designs and prints so we sought to channel the essence of the iconic stag of Jager for the design of the capsule collection. Then we talk about ‘presentation’ – we wanted to transform the flagship store into the natural habitat of the stag. Turning the lights to green to replicate the feeling of being in-side the Jager bottle.”