The global pop stars surprised fans by dropping a livestream countdown to the news earlier this evening
Photo: Courtesy of Big Hit Entertainment
Global superstars BTS have confirmed a May comeback with the digital single “Butter.” The Grammy nominated group surprised fans by dropping a livestream countdown to the news earlier this evening.
Over 800,000 fans tuned in to the surprise video–which lasted a little over an hour– and followed the journey of a small animated cube of butter with BTS’ logo as it slowly melted into the shape of a heart. The bright yellow video also featured sounds of a busy kitchen and a timer counting down to the announcement. Once the clock ran out, the livestream briefly displayed the word “Butter” and the track’s release date, May 21st 2021 at 1 PM KST (9:30 AM IST,) before ending. According to a press release from BTS’ label Big Hit Music, the track will explore dance pop.
Earlier this year BTS announced a brand new compilation album BTS, the Best, set for a June release, and dropped its lead single “Film Out” on April 1st. “Butter” will follow the group’s mega-hit 2020 digital single “Dynamite” and their record-breaking November 2020 EP BE. Last week the group were also announced as Louis Vuitton’s latest global brand ambassadors with the brand stating BTS “are one of the most renowned and influential groups in the world.”
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