Choose Your Own Coldplay Adventure With ‘Ink’ Video
Chris Martin and company’s new video allows viewers to choose their own beautifully animated adventure as a traveler seeks out his lost love
When Coldplay announced their upcoming CD/DVD set Ghost Stories Live 2014, complete with music videos for nearly every Ghost Stories track, a clip for the studio version of “Ink” was noticeably absent. That’s because you need a computer to play along as the band unveiled their “choose your own adventure” journey for the heartbreaking track.
No matter which adventure you go on, “Ink” will eventually tie into the lyrics at key moments, like when a gaze through a telescope connects with Martin singing “I see your stars begin to shine,” which then cues a choice between a pair of constellations. “Ink” was written, directed, and animated by Los Angeles agency Blind in collaboration with digital media company Interlude.
Ghost Stories Live 2014 was released November 24th. In addition to the CD that reconstructs Ghost Stories in order by culling performances from around the world, the DVD will house music videos and the full-length version of Coldplay’s unique Sony Studios concert in a custom-built theatre.
