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Did Adele’s ‘25’ Go Platinum Within 24 Hours?

The heartbreak hitmaker is on the verge of breaking record sales within four days of releasing her third album

Nabeela Shaikh Nov 24, 2015
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A still from Adele's video for "Hello." The comeback single

A still from Adele’s video for “Hello.” The comeback single surpassed 23.2 million views within its first 24 hours on YouTube.

Adele has already won over a majority of the brokenhearted population with her previous  albums 21 [2010] and 19 [2008]. Now the English singer is dominating music charts and breaking sales records within the first week of her comeback.

According to Billboard and The Verge, Adele’s latest album 25 album sold more than 900,000 digital copies in USA through iTunes alone on its first day of release [November 20th]. As of today, 25 has already crossed 2.3 million sales. In the days to come, the album is expected to surpass Nineties’ American boy band NSYNC’s US album sales record for their 2000 release No Strings Attached, which stands at more 2,416,000 sales. 25 is an 11-track album that features the singles “Hello” and “When We Were Young,” which were released ahead of the album

Meanwhile in the UK, 25 sold 300,000 copies within its first 24 hours, beating out English pop band Take That’s 2010 release Progress [217,500 sales] and coming in close to rock veterans Oasis’ record-breaking 24-hour sales in 1997 for Be Here Now [424,000 sales]. Closer to home as well, Adele took over the Indian charts, peaking at #1 on Indian iTunes sales within two hours of the album release.

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Staggering as the figures may be, they come as little surprise in the light of her comeback single, which came out exactly 28 days before the album. According to Billboard, “Hello”-the heart-wrenching ballad that’s the stuff of talent-show-winning falsettoes and chart-topping lyricism – officially surpassed 23.2 million views within its first 24 hours on YouTube ”“ giving it the biggest day-one performance for a music video in history.

Watch Adele’s first single “Hello” from her album ’25’ below.

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