DPR LIVE Embodies The Spirit Of Summer in ‘Hula Hoops’
South Korean hip-hop artist’s new track features MAMAMOO’s Hwasa and rapper Beenzino
Weeks after sharing his frustration over industry gatekeeping in “Yellow Cab,” DPR LIVE taps into old-school romance in “Hula Hoops.” Produced by DPR REM the track features rapper Beenzino and MAMAMOO’s Hwasa as co-performers and songwriters. The track leads the release of DPR LIVE’s brand new EP, IITE COOL.
The music video shows DPR LIVE, Beenzino and Hwasa lounging and grooving against various settings with DPR LIVE describing his summer love interest, “Yeah, let me tell you about something, uh/ How you differ from that other person, uh/ Is that no matter which hardships you face/ You pull out your smile and put it back on, smile on.” Beenzino then chimes in, “You smile and take the form of a tulip/ Wearing white flower shoes/ Tiffany Ling, the female lead, Stephanie.” Recognized by her breathy vocals, Hwasa joins the duo singing, “360, hula, hula hoops/ They fall in love, in love, in love/ A halo in place, wonderful, it’s full/ Oh, oh, oh, oh.”
Rooted in cool hip-hop beats, “Hula Hoops” is the first video under the DPR portfolio that hasn’t been directed by DPR IAN. The multi-faceted artist has however associated his expertise in the post-production process.
IITE COOL comprises six tracks, including the pre-release single “Yellow Cab” and the title track, “Hula Hoops.” The tracklist also features “Boom,” a collaborative effort between DPR LIVE and DPR IAN.