Ex-Sony Music Biggie Jay Mehta to Head Warner Music India
The American label officially launched in India earlier this month
In a recent statement, Warner Music India – which launched in the country this March – announced that former Sony Music India executive Jay Mehta will lead proceedings at the label as managing director.
Apart from India, Mehta will also oversee the rest of the markets which fall into the South Asian Association for Regional Cooperation such as Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka. With Mehta starting his role next month, it has been stated that he will report directly to Alfonso Perez-Soto, Warner EVP of Eastern Europe, Middle East, Africa and India.
In an interview with Variety, Mehta said, “Music is a way of life here in India, a valuable pillar of our culture. There’s so much talent hungry for opportunity, and I’m looking forward to signing and serving a wide diversity of local artistry. India’s growing music audience will also benefit from this move, as we not only amplify our new rising stars, but Warner’s global superstars as well.”
Perez-Soto said, “With a dynamic and vibrant music scene, India is a natural place for Warner to grow presence.” He added, “It’s a market that’s increasingly embracing international repertoire, as well as developing its own music scene beyond the traditional dominance of Bollywood. Jay is a brilliant creative and commercial leader and we all look forward to supporting him and his team as he spearheads our efforts in this growing region.”