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FILA X BTS Love Yourself Collection to Launch in India

The collection comprises apparel, footwear and accessories which feature artwork elements from the group’s music videos

Riddhi Chakraborty Sep 16, 2020
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FILA has announced that it will finally be launching the FILA X BTS Love Yourself collection in India. The South Korean superstars signed on as brand ambassadors for the sportswear company last year and have collaborated with them on various collections since.

The FILA X BTS Love Yourself Collection features various graphic and artwork elements from BTS’ music videos “DNA” and “Idol” and comprises apparel, footwear and accessories. A press release from FILA states, “This is an official collaboration line up; every style would have an official BTS logo with a label or hang tag on its product. Additionally, an official hologram seal shall be put on every product of this collection, which approves that it is an official licensed product related to BTS.”

The items available from the FILA X BTS Love Yourself collection include apparel, footwear and accessories.

The collection comes a little late to India, having initially released back in April globally, but will be available to pre-order locally from September 23rd to 25th, 2020. All the information regarding the pre-order will be available on FILA India’s social media platforms from September 21st onwards. The collection will also be available on VegNonVeg and Super Kicks.

The launch follows the immense success of BTS’ latest single “Dynamite” in India. Earlier this month the global superstars expressed their thanks to fans in the country via an exclusive interview with Rolling Stone India, stating, “We’re so thankful to our ARMY, and we’re thrilled to see how well the song has been received in India. We’re really grateful that our music can act as a bridge to connect us to fans everywhere.” The group also became the first South Korean group to top the Billboard 100 chart and maintain a two-week run at the Number One spot.

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