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GOT7’s BamBam and Red Velvet’s Seulgi Ruminate About Love In ‘Who Are You’

The pre-release single sees the GOT7 member in a brand-new avatar, with a higher degree of focus on choreography and his artistry

Divyansha Dongre Dec 28, 2021

Joining forces with Red Velvet’s Seulgi, Thai singer-songwriter and GOT7 member, BamBam reimagines his artistry in the latest release “Who Are You.”

Serving as a pre-release single, “Who Are You” is a sentimental indie-pop track that will consume you visually and sonically. Building its foundation from heavy drum beats and acoustic guitar sounds, the single marks a turning point in BamBams career, providing listeners with a nuanced understanding of his artistry. While we saw the vocalist’s vibrant and jubilant persona in the June 2021 release “RiBBon,” the latest collaborative single introduces us to a somber side of the artist – one that doesn’t shy away from embracing deeper reflections and introspections that life has to offer.

Over the past years, BamBam has created an identity for himself as a rapper through his memorable performances. However, with “Who Are You,” the Thai singer reestablishes his artistic identity through a euphonious performance laced with golden harmonizations and raspy renders. Additionally, Red Velvet’s Seulgi contrasts BamBam’s performance with her breathy, dulcet vocals, curating a rich sonic experience. Credited as a writer, lyricist, producer and mixing engineer, “Who Are You” is a particularly special and fresh release for fans who have been part of the artist’s journey since the beginning of GOT7. 

Lyrically, the track presents itself as a conversation between two estranged lovers who grew apart with time. It also does a remarkable job highlighting the difference between falling in love and falling for the idea of love. The discourse extends, branching out to show how the gradual development of a person’s personality impacts a relationship. Over time, the traits that you once were fond of in a person, leaving you with an unfamiliar person, who feels distant and strange.

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The music video relies on deep symbolism to convey this overarching theme. Through the use of reflection, mirrors and mazes, the music video conveys a sense of perplexity and disorientation that comes with the loss of identity and meaning. Here, the metaphorical use of the props helps explain how the gradual breakdown of identity you once held for yourself and the relationship, can leave you spiraling down a hole of despair. On the other hand, the varied reflections of BamBam and Seulgi in the mirrors can also tell a tale of how being caught up in several personas of a person is enough to break the bond you once held dearly. The drama is further heightened by BamBam and Seulgi’s poetry-like contemporary dance performance, instantly becoming the highlight of the music video.

Post GOT7’s departure from JYP Entertainment, BamBam entered an exclusive contract with ABYSS Company. In other news, Red Velvet’s Seugi joins SM Entertainment’s latest all-female supergroup, Girls on Top. The lineup includes fellow Red Velvet Wendy alongside aespa’s Kaina, NINGNING and industry legends BoA, Taeyeon and Hyoyeon.


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