Grammy Winner Dua Lipa Is the New Face of Pepe Jeans London

Dua Lipa’s sultry vocals and hip-hop inspired pop beats have caught the attention of the music industry, earning her quite a reputation. In a short period of her young career, the vocalist has picked up much acclaim and awards — Best British Single for her track “One Kiss” with Calvin Harris at the 2019 Brit Awards and Best New Artist and Best Dance Recording at this year’s Grammys. However the musician’s newest accomplishment is being named as the global brand ambassador of iconic British denim brand Pepe Jeans London.

Both Dua Lipa and Pepe Jeans hail from London and their similarity for music, culture and fashion go hand in hand. Dua Lipa’s first campaign for the brand has been photographed by U.K. photographer David Sims who has previously shot the likes of English singer-songwriter David Bowie, American grunge icons Nirvana and Icelandic musician Björk among others.

Since the release of her eponymous debut album in 2017, the songstress has gone on to become the most streamed female artist in the world. The music video for her hit track “New Rules” ”“ Dua Lipa’s call for female empowerment ”“ has garnered over a billion views on YouTube, which has made her the youngest female artist to achieve this mark at just 23-years-old. Growing up her music inspirations were artists such as Pink, Nelly Furtado and Alicia Keys. The singer has certainly followed in the footsteps of these leading ladies by making herself a household name across the world. Today she continues to be inspired by the early Outkast and Daft Punk.

Dua Lipa is also changing the game when it comes to fashion as she loves to take huge risks. Whatever look Dua has on, she rocks it pretty damn good. When asked if her music inspires what she wears on stage, the artist responds, “Yeah I feel like what I wear on stage is just another extension of my creativity.”

For the campaign ”“ which is a celebration of the heritage of Pepe Jeans ”“  Dua Lipa is seen posing causally and striking a balance between quirky and chic while wearing a range of classic denim pieces. The singer’s natural beauty and the enduring adoration for denim are captivating throughout the campaign as well as the collection.

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