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Harley Rock Riders

Harley-Davidson India today announced the launch of its unique music property – Harley Rock Riders, an annual music platform which will bring together motorcycling and music, honoring Harley-Davidson’s historic association with Rock & Roll and its legends.

Nov 08, 2010

Harley-Davidson India today announced the launch of its unique music property ”“ Harley Rock Riders, an annual music platform which will bring together motorcycling and music, honoring Harley-Davidson’s historic association with Rock & Roll and its legends. In its first year, Harley Rock Riders will commence with a five-city tour accompanied by Split and guest performances by Them Clones, Thermal and a Quarter, Menwhopause, Native Tongue and Indus Creed. This annual unique rock music property has been conceptualized by Harley-Davidson India and Rolling Stone India.

On the special occasion of the launch of Harley Rock Riders, Mr. Sanjay Tripathi, Director ”“ Marketing, Harley-Davidson said, “The Harley-Davidson culture is as much about its unique style as the motorcycles themselves. Self-expression is what Harley is all about and that is what connects us with rock music, and we are proud to announce our annual rock music property Harley Rock Riders.”

“We are delighted to provide such a unique platform for Split, a young and budding rock band to showcase their abundant talent. Additionally, Indus Creed’s re-launch through this property stands witness to the experience, passion and dedication that Harley-Davidson has to rock music. This property truly embodies the spirit of Harley-Davidson and will mark the beginning of our association with Indian rock music in the years to come. Watch out for the Music, Motorcycles and Mayhem!” he further added.