#Hits Of Tomorrow – A Weekly Rundown of the “Should-be” Hits
Our latest list includes old-timers like Steps and Sophie Ellis-Bextor and newbies such as LonelyTwin
We’re already into week two in the month of July and the new releases don’t seem to be slowing down. Burna Boy has released his biggest album to date, Love, Damini, which features collaborations with everyone from Kehlani to J Balvin, J Hus to Khalid and, of course, the collaborator du jour – Ed Sheeran. There’s no doubt their single “For My Hand” will blow up on the global charts like every previous collab Sheeran has involved himself with this year. The 1975 have also returned with “Part Of The Band,” the first single from their new era as we await the release of their next album, Being Funny In A Foreign Language, this fall. While these singles will likely impact the charts in a big way, here are this week’s #HITSOFTOMORROW, tracks that deserve that extra nudge!
“Missing You” – SG Lewis
We rarely get double-A side releases but Sam Lewis aka SG Lewis has released “Missing You” and “Something About Your Love” this week simultaneously, and while the latter is a solid Daft Punk-esque track, it’s “Missing You” that is likely to blow up the charts first. We know how much the whole ’80s synth pop thing is in right now and this perfectly complements what else we’re hearing on Top 40. Lewis has a winner here and I can’t wait for the talented artist to get more of the attention his productions already receive!
“Fire” – Banx & Ranx, JP Cooper
Another summer banger is here! Banx & Ranx have come together with singer JP Cooper for “Fire.” The song has ‘hit’ written on it from the get-go and I can already see many a budding ukulele-strumming folks at the beach singing along. While both artists have had great success in different markets, this single has the ability to break out big time across the globe in every territory, and rightfully so.
“More Than On My Mind” – LonelyTwin
Swedish singer-songwriter LonelyTwin aka Madelene Eliasson has released her debut album, This End Had No Beginning, and the single “More Than On My Mind” is the perfect introduction for those who are yet to hear this rising star. This emotional pop gem is infectious, heartfelt and perfect for Top 40. Indie pop never sounded this catchy and the track should easily get featured on numerous playlists this summer.
“Immature” – FLO
We’ve not had an R&B/pop trio in a while. Thanks to Twitter, these ladies went viral and have already garnered support from the likes of SZA and Missy Elliott. It helps if you’re good and FLO is representing British soul the same way Mis-Teeq and Sugababes did back in the day, of course, with a little TLC and Destiny’s Child thrown in for global conquering. It helps that “Immature” is retro-laced but 100 percent 2022 with stuttering vocals and an updated production that keeps it enticing. Winner.
“Hard 2 Forget” – Steps
It’s hard 2 believe it’s been 25 years since Steps stepped into the limelight and gave us a truckload of hits in the late 1990s and early 2000s. It’s hard 2 believe that as they celebrate their 25th anniversary with the upcoming greatest-hits album The Platinum Collection and release the new single “Hard 2 Forget,” it’s actually legit good!
It’s hard 2 believe that one of the UK’s most successful acts needs any push here, but the music landscape has changed and, well, Steps is now an older act and while they may receive nostalgic love, their new music often gets relegated to the sidelines and at least this time, it deserves notice because the track actually could easily slip into playlists and on Top 40 radio.
“Hypnotized” – Sophie Ellis-Bextor, Wuh Oh
Speaking of older acts, it’s sad that talented artists are relegated to ageism when they aren’t really old – it’s just that they’ve been recording music longer than today’s young lot have been alive. Having said that, it’s a welcome return having Sophie-Ellis Bextor dance to the groove, this time accompanied by Wuh Oh making the track “Hypnotized” just that. Bextor has always managed to make any song with a beat to get you moving, and this is no exception. While I’m sure killer remixes will follow and do its thing in clubs, it will be fun to hear this on radio since the single is perfect for Top 40 this summer!
Even More Hits!
AURA – Cuco
PRESSURE – tendai
with me – DROZ
Hideaway – Joe Hertz, Sebastian Gaskin
Listen To #HITSOFTOMORROW Playlist on Spotify!