New Music

Ira Sharma Addresses Being Taken for Granted on New Song ‘Say You’re Sorry’

The track follows the New Delhi-bred artist’s 2022 single ‘Shy’

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After releasing her shimmery pop-fueled track called “Shy” last year, New Delhi-bred and Boston-based singer-songwriter Ira Sharma has kept herself quite busy. Earlier this year, she collaborated with artists ZUNN STONE and Hazerbeam on the electro-pop song “Sidewalks” while also learning how to produce and engineer her own songs in addition to writing them. She says, “Thanks to being a music major in Music Production and Engineering and Songwriting at Berklee College of Music, Boston, I have not only been able to build my skills in those areas, but I have also been collaborating with fellow artists and producers in Boston a lot.”

Now, Sharma is out with her newest offering, the pop single “Say You’re Sorry.” In this interview with Rolling Stone India, Sharma talks to us about the new song, her forthcoming debut EP and more. Read below.

When did your new song “Say You’re Sorry” begin to take shape?

Shortly after I released ‘Shy,’ I began producing “Say You’re Sorry” for one of my music production assignments at Berklee, for which we had to self-produce an original song and that’s when ‘Say You’re Sorry’ was born. I produced the beat in Ableton [digital audio workstation] and also top-lined it. Within a matter of a few weeks, I recorded vocals and finished producing the song before handing it to my mixing and mastering engineer, Yuvraj Singh.

What can you tell me about the song?

I was deeply inspired by my previous relationship to come up with lyrics that fearlessly addressed the issue of being taken for granted in a relationship. When you keep forgiving them but they still repeat their behavior over and over again, It’s obvious they’re okay with hurting you and it gets to the point where their apologies have lost all meaning to you. That’s the message of this song. The way I’ve sung it and the way the melody goes, if you sing along to it, you too will feel a sense of personal power in coming to terms with the fact that your relationship is not working, and that’s okay.

I belted out the lyrics to vent my feelings with uptempo drums and guitars in the background to paint a bright picture. because why not celebrate being liberated from a toxic relationship?

What’s next?

Up next is a debut EP of my original songs. I have written so many songs over the past few years and I can’t wait to share them with the world. Several single releases are also lined up on which I have collaborated with artists and producers of Berklee. Recently, I’ve also been rehearsing with my band for my first-ever concert at Berklee on June 30th where I’ll be performing original music as well as covers.

Stream “Say You’re Sorry” on Spotify below and on other platforms.

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