News & Updates

Jay Rock Recruits Kendrick Lamar for ‘Wow Freestyle’ Video

Longtime TDE collaborators link up once again for an L.A. cruising video with a surprise ending

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The collaboration between Jay Rock and Kendrick Lamar on “Wow Freestyle,” from Jay Rock’s Redemption, which came out earlier this year, felt natural from the moment it dropped. It’s a relaxed song, the TDE mainstays trading bars over their longtime producer Sounwave’s pan flute-inflected beat, and the video they dropped on Thursday matches the vibe. It’s an L.A. cruising song with the visuals to match, right up until a guy runs across a baseball field with his feet on fire.

It’s the eighth video to get a release from Redemption (an album with 13 tracks) and, while most of them are straightforward affairs, director Jack Begert adds some visually dynamic touches to the mix here, most notably a sequence in which he alternates slowing down the motions of Jay Rock and Lamar while they’re dancing next to each other. And there’s a guy with his shoes on fire, running across a baseball field.

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