Inside Johnnie Walker’s Latest Luxury Campaign and Experiences

Johnnie Walker Refreshing Mixer Non-Alcoholic is redefining what luxury means in today’s world—not through exclusivity, but by creating bold, immersive experiences that resonate with modern audiences. The brand has been curating unique moments, collaborating with international artists and cultural tastemakers to craft events that go beyond traditional boundaries. From intimate gatherings that highlight creativity and innovation to large-scale concerts that unite communities, Johnnie Walker is championing progress and connection through shared experiences.

One standout example is the Zomato Feeding India Concert, where Dua Lipa’s splendid performance captivated fans while supporting a significant cause. The international pop sensation brought her dynamic energy to the stage, aligning with the event’s mission to raise awareness and funds for hunger relief. This collaboration underscores the brand’s commitment to meaningful engagement and purpose-driven initiatives, embodying its ethos of walking forward with impact and intention.

These experiences are a testament to Johnnie Walker’s ability to blend culture, creativity, and community seamlessly, elevating its identity as more than just a brand—it’s a movement.

As the iconic “Keep Walking” philosophy celebrates its 25th anniversary, Johnnie Walker Refreshing Mixer Non-Alcoholic has taken things up a notch with its fresh new campaign, “Can’t Stand Still,” starring Priyanka Chopra Jonas. It’s a celebration of everything the brand stands for—progress, freedom, and embracing the thrill of exploration—with Priyanka leading the charge as the perfect icon for this restless energy.

The campaign taps into how young India is reimagining luxury. Forget stuffy exclusivity—it’s all about bold self-expression, unique experiences, and living unapologetically. “Can’t Stand Still” isn’t just a tagline; it’s a way of life. Whether it’s chasing dreams, breaking rules, or just refusing to settle, it’s all about keeping things moving.

Priyanka Chopra Jonas sums it up best: “Keep walking always – it’s the approach that I have always believed in and one that has guided me through life’s triumphs and challenges. Every step forward is an opportunity to discover, explore, and evolve. I’m excited to join forces with a brand that matches my passion for living life to the fullest. I Can’t Stand Still… Actually, I won’t.”

The campaign film is a dynamic snapshot of the Mary Kom actor’s world—actor, musician, entrepreneur, philanthropist—you name it, she’s done it. And she’s just getting started. It’s not just about celebrating her journey but also about inspiring the next generation of dreamers and doers to keep pushing boundaries and living life on their own terms.

Aparna Deshmukh, VP & Portfolio Head-Luxury at Diageo India, adds, “This campaign is for those who, like Priyanka, are in constant pursuit of something new—challenging conventions and creating lives that are bold, engaging, and full of surprises. It’s about living a life in motion, with no end to the possibilities.”

“Can’t Stand Still” is a vibe. It’s for anyone who knows that life is too short to hit pause. With Priyanka front and center, Johnnie Walker Refreshing Mixer Non-Alcoholic is raising a toast to those who never stop moving.