Jonita Signs With The Hello Group for Exclusive International Management & Bookings
The singer-songwriter signs with THG for global management, while Represent and DCA continue handling her India representation
Courtesy of The Hello Group
The Hello Group (THG) has signed Canadian-Indian singer-songwriter Jonita Gandhi to an exclusive international management and bookings deal, covering all territories outside India.
The 35-year-old continues to be represented in India exclusively by Represent and DCA.
Gandhi, who is one of the most prominent South Asian voices on the global stage, has built a career spanning Bollywood blockbusters, regional cinema, and international projects. She is known for playback hits such as “Soni Soni” (Ishq Vishk Rebound), “Yedi” (Nilavuku En Mel Ennadi Kobam), “What Jhumka?” (Rocky Aur Rani), and “Deva Deva” (Brahmāstra), alongside her independent releases, including the EP Love Like That and recent single “Beparwai.”
With over 16 million monthly Spotify listeners, billions of streams across platforms, and performances at Lollapalooza and the JUNO Awards—where “Love Like That” earned a 2025 nomination—she continues to expand her international presence.
Her collaborations reflect her dual reach in India and abroad. She has worked with Arijit Singh, A.R. Rahman, Pritam, Karan Aujla, Darshan Raval, and Divine, while also teaming up with The Chainsmokers and Zerb on the South Asian version of “Addicted.” That project, A&R’d by THG CEO Taylor Jones, marked the beginning of her partnership with the company.
“I’m excited to take my career to new heights with The Hello Group handling my international management,” Gandhi tells Rolling Stone India. “I’ve known Taylor Jones for a couple of years and I really value his passion and focus on authenticity and excellence.”
Jones added, “This moment has been carefully built on time, trust, and a shared vision. Jonita is an extraordinary artist, and I’m immensely proud of how she continues to evolve. My team and I are fully committed to fueling her global ambitions.”
The signing strengthens THG India’s efforts to build crossover pathways for South Asian talent. A joint venture between Sony Music Entertainment India and The Hello Group, the company operates across artist management, publishing, live touring, and brand partnerships with a focus on international growth.
