JYP Entertainment’s NMIXX Debuts With ‘O.O’

Composed of Haewon, Lily, Sullyoon, Jinni, BAE, Jiwoo and Kyujin, JYP Entertainment’s rookie girl group makes their highly-anticipated debut with “O.O.” The latest release forays the septet’s single album AD MARE.

Swinging between trap and teen pop-rock arrangement, “O.O,” employs a multi-genre approach to highlight the group’s potential and ‘777’ concept (seven performers brimming with visuals and exceptional vocal and dance abilities). Opening with a powerful mix of trap and bass-synth, NMIXX relies on the additive nature of repetition and onomatopoeia to rustle up an interesting opening melody: “Whook, whook/ Ayy, look at that moving eye, eyes/ See this, shoog, shoog, shoog/ Hook Get into me more/ Good zoom, zoom, good.”

The second verse sees soundscape quickly adopt the vibrancy and zest that pop-rock has to offer; a switch that is visually ushered in by a change in cinematography too. Donned in pastel-hued, ruffled dresses, the aesthetics take a whimsical route packed with CGI butterflies and floral blooms as the girls display their choreographed moves. Vibrant, youthful and sonically cohesive, the pop-rock section blends with NMIXX’s demeanor like a dream whilst offering a slightly higher degree of lyrical depth and understanding of the track’s messaging: “NMIXX/ See that maze in zeros and ones/ Stop staring come follow/ ‘Cause everything is fake but I ain’t fake.”

Further dubbed as a new genre (MIXX Pop), at its core, “O.O” is a quintessential K-pop track, rooted in the age-old formula of meshing multiple genres into one track- a musical approach both veteran and rookie groups have immersed into their discographies. However, for some listeners, the constant switch between trap and pop-rock soundscapes may get slightly overwhelming. All things considered, “O.O” serves as a fair introduction to the caliber and talent NMIXX members have to offer.

NMIXX’s debut single album AD MARE also features the instrumental version of “O.O”, as well as “TANK.” Produced by American producer Dem Jointz, who has worked with multiple K-pop, acts such as EXO, GOT: The Beat, Red Velvet, SHINee, Super Junior and on NCT 127’s recent single “Sticker,” an instrumental version of the B-side track is also included in the single album.