Kendrick Lamar’s ‘Not Like Us’ Saw a 430 Percent Jump in Spotify Streams After Halftime Show

After Sunday’s Super Bowl halftime show, Kendrick Lamar’s music saw a significant jump in streams on Spotify. On Monday, the streaming service announced that the rapper’s music saw a 175 percent spike in the U.S. in the three immediate hours after the game wrapped.

After the performance, Lamar’s streaming numbers saw significant jumps for individual songs from the set list, led by his Grammy-winning Drake diss track “Not Like Us,” which saw a whopping 430 percent jump in streams. Damn‘s “Humble.” went up 300 percent, Black Panther soundtrack’s “All the Stars” with SZA jumped by 290 percent, and “Man at the Garden” from GNX increased 260 percent in streams.

Lamar’s “Euphoria” jumped by 260 percent, “Squabble Up” went up by 230 percent, and “Peekaboo” featuring Azchike went up by 230 percent. Spotify described Lamar’s streaming increases as “The Halftime Effect,” which also trickled its way to SZA’s streaming numbers. The R&B star, who joined Lamar for “All the Stars” and “Luther” during the halftime set, saw her own music go up by 80 percent in the United States.

“Thank you for lifting me up. Thank you for encouraging me and being so willing to bend to whatever I may need,” SZA wrote to Lamar on Instagram after the performance. “You’re a prophet. But you knew that. I wasn’t nervous today. I was ready to rep for u. For US.”

Spotify also shared that Philadelphia Eagles fans celebrated the Super Bowl win against the Kansas City Chiefs by streaming “Fly, Eagles Fly” by Curtis Jr., which saw an extreme jump of 13,950 percent after the win. Meek Mill’s “Millidelphia” with Swizz Beatz also went up by 1,095 percent.

The last week has been particularly exciting for Lamar fans: Last Sunday, “Not Like Us” swept the Grammys, becoming the most-awarded rap song after winning trophies, including Record of the Year and Song of the Year. In April, Lamar will hit the road on his Grand National Tour alongside SZA.

From Rolling Stone US.