'Skims has evolved into becoming a brand that can provide comfort for all audiences, not just for women,' Kardashian said
Courtesy of SKIMS/ Donna Trope
Kim Kardashian’s shapewear and clothing brand Skims has announced a menswear line.
The new line is being promoted with a star-studded ad campaign featuring athletes such as Neymar Jr, Nick Bosa and Shai Gilgeous-Alexander.
“The expansion into the menswear space is a major milestone for the brand and a testament to Skims’ commitment to providing solutions for everybody,” Kardashian said in a statement
“To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star Shai Gilgeous-Alexander and the NFL’s top defensive player Nick Bosa, I think speaks volumes to the way Skims has evolved into becoming a brand that can provide comfort for all audiences, not just for women.
“I am incredibly excited about this next chapter for Skims and cannot wait for everyone to experience our amazing range of products.”
The chief executive officer and co-founder of Skims, Jens Grede, added: “Skims’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10 per cent of Skims’ existing customer base.
“Entering the $111 billion US men’s apparel market unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next generation of consumers.”
The new menswear collection is set to drop on October 26. It will be exclusively available to buy on the Skims website.
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