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MADverse Initiates Nationwide Search for Emerging Talent, Commits ₹1.5 Lakh to Support Independent Music Aspirations

The tech-driven music platform aims to recognize and support exceptional talent within India

Oct 20, 2023
Rolling Stone India - Google News

In a remarkable development set to make waves in the Indian music industry, MADverse, the tech-driven music platform, has unveiled a groundbreaking event that promises to change the lives of aspiring musicians nationwide. Launched on October 15th, 2023, this initiative introduces the MADVerse Empower Fund, dedicated to identifying and nurturing extraordinary musical talent within the independent music scene. The initiative comprises two pivotal components: the Marketing Fund and the Mix & Master Fund.

MADVerse has partnered with Superkicks India as the culture partner, Global Music Institute as the education partner, and The Indian Music Diaries as the media partner. Together, they have formed an alliance with MADverse to champion emerging talent in the music scene and make this initiative a resounding success.

A distinguished panel of music industry figures, including Rohan Nesho Jain, Anurag Tagat, Dhruv Vishwanath, Kamakshi Khanna, and Sandhya Surendran, will oversee the selection process, tasked with identifying three outstanding artists or bands from the pool of applicants.

The Creative & Marketing Fund, in partnership with SymphonyOS, a US-based AI marketing company, is set to provide each selected artist with marketing funds valued at ₹30,000. These funds are earmarked for promoting their upcoming releases, ensuring they reach a wider and appreciative audience. SymphonyOS, renowned for its data-driven, smart-automated platform, specializes in building creators’ fan bases and effectively promoting their content.

For the winning artist, the Mix & Master Fund offers a unique opportunity. It provides the chance to collaborate with music producer Bharg, celebrated for collaborations with artists such as King, Krishna, and Rawal. The selected artist will receive complimentary mixing and mastering services for one of their tracks, followed by distribution and promotion through MADverse.

Rohan Nesho Jain, Founder and CEO of MADverse, underscored the importance of empowering independent artists in a highly competitive music industry. With each selected artist receiving an allocation of ₹50,000, the total fund value amounts to ₹1.5 Lakh, with the objective of offering independent musicians the necessary support to make their mark in the music world.

The application window for the MADVerse Empower Fund is open from October 15th to November 15th, 2023. The winners are set to be announced on November 29th, 2023, ensuring a swift turnaround for artists eager to seize this golden opportunity to elevate their careers.

One of the most remarkable aspects of this initiative is its inclusivity. The MADVerse Artist Fund is open to artists of all backgrounds, ages, and languages, promoting diversity and giving a voice to artists of various musical genres. Regardless of the genre they represent, MADverse welcomes all independent artists to embrace this extraordinary opportunity to redefine their musical journeys and connect with a global community of like-minded musicians.

MADverse, with its extensive global community of over 15,000 artists, is already revolutionizing the music industry by providing a platform for artists to showcase their talent, connect with fans, and explore new horizons in the music world. Their commitment to empowering independent artists, free from traditional record label dependencies, is helping shape the future of the music industry in India and beyond.

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