Meet Nexa Music Top 24 Artist: Aarifah Rebello
The Mumbai-based musician tells us how she will benefit from the platform as an artist
If you’ve been following the country’s independent music scene closely for the last couple of years, the name Aarifah Rebello probably rings a lot of bells. The Mumbai-based singer-songwriter and multi-instrumentalist has been making waves playing at house gigs, multiple venues and festivals in India, not only as a solo performer but also with her band Ladies Compartment. Now Rebello is part of the Top 24 for Nexa Music, the nationwide hunt for English-language artists from across the country.
Ask Rebello her thoughts on being part of such a platform and she says, “I’ll get exposure [which] is pretty much the main thing that will help me, but more importantly since this is associated with [composers] A.R. Rahman and Clinton Cerejo, being big names in the industry, they have access to a wider audience.” She adds, “Plus the amount of effort being put into this will ensure that not only people in the indie scene, but also Bollywood [fans], music listening people in general. People who basically have access to the Internet and YouTube will be exposed to 24 very different musicians that sing in English.”
The singer-songwriter also feels that with Nexa Music, more folks will attempt to make music in English that will create a demand for it at performing spaces. She says, “[It will bring] more means of revenue for musicians in the country.”