Neo Stretch: Elevating Movement and Style through the Power of Music
The fabric brand’s latest initiative has created quite a buzz across social media
Courtesy of Donear
Embark on a journey of style and innovation with Donear, India’s foremost lifestyle and fashion house. As pioneers in the textile industry, Donear takes pride in introducing Neo Stretch, the world’s finest four-way stretch fabric, redefining the way you experience suiting and shirting.
Crafted with precision and passion, Neo Stretch stands as a testament to Donear’s commitment to excellence. Designed to provide unparalleled comfort, flexibility, and quality, this groundbreaking fabric is the epitome of modern sophistication. Whether you’re in the boardroom or on the dance floor, Neo Stretch gives you the freedom to move with confidence and grace.
Donear’s bold new campaign, featuring renowned actors Tiger Shroff, Natasha Bharadwaj, and influencer Jannat Zubair Rahmani, celebrates ‘The Freedom to Move’ in style. With an audacious approach centered around music, they’ve created a symphony of creativity that cuts through boundaries and captivates audiences.
On being part of the imitative, Shroff said, “I’m absolutely thrilled to be a part of the ‘Freedom to Move’ project. This track is a celebration of comfort allowing me to express myself through the seamless fusion of music and effortless movement. Personally, as someone who incorporates stretching into my pre-performance routine and gymnastics, Neo Stretch has been a game-changer. It eliminates any concerns about comfort, allowing me to stretch according to my flexibility. I’m genuinely excited and can’t wait for everyone to experience the infectious energy we’ve collectively infused into the track.”
Rajendra V. Agarwal, Managing Director, Donear Industries Ltd., shared on the launch, “Choosing Tiger Shroff as the brand ambassador for Neo Stretch was a natural fit. His dynamic energy and effortless style resonate with the essence of our innovative fabric, Neo Stretch. The fabric by Donear Group is our commitment to quality and the relentless pursuit of redefining comfort and fashion. We at Donear believe that with Neo Stretch, we will set new benchmarks in the world of textiles.”
From the studio to social media, the launch campaign has taken the fashion world by storm. With Shroff’s magnetic energy leading the charge, the music video has amassed millions of views and sparked a nationwide dance craze. From the ‘Hook Step Challenge’ to viral sensations on Instagram, the enthusiasm for ‘Freedom To Move’ knows no bounds.
Directed by Mihir Gulati and produced by DreamsVaultMedia and BANG ON Films for DONEAR STUDIOS, the music video is a star-studded celebration of entertainment and fashion. Backed by the musical genius of The Jamroom, they’ve set a new standard in the market, delivering unmatched breathability, flexibility, and comfort with every garment.
Gulati expressed on the release, “It was a fun experience directing ‘Freedom to Move’ featuring Tiger, Jannat, and Natasha. The concept of the video is to break boundaries and redefine entertainment that aligns with the essence of Neo-Stretch. The song weaves together music, dance, and fashion. I can’t wait for audiences to experience the dynamic fusion we’ve created in this campaign.”
Step into a world of limitless possibilities with Donear Neo Stretch and embrace the fabric of freedom and unlock your true style potential. Join the movement today and redefine what it means to move with confidence and grace. Donear Group – where innovation meets inspiration, and style knows no bounds.
