K-Culture

pH-1 and Jay Park Hero Hustle and Teamwork In ‘All In’

Produced by H1GHR 's in-house hitmaker GroovyRoom, the hip-hop track embodies the spirit of Gen.G's ‘League of Legends’ team

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Accompanied by a futuristic music video, ph-1, Jay Park and GroovyRoom come together to blend their artistry on the fresh and powerful anthem, “All In.” Celebrating the victories and challenges experienced by Gen.G’s League of Legends Champions Korea (LCK) team, the track explains the importance of giving your 100 percent without debating over the outcome. 

Directed by THECUT Studio, the music video opens with an aerial shot showing a sea of individuals wearing black hooded sweatshirts with Gen.G’s logo on their backs. H1GHR Music’s pH-1 kicks off the track, stressing on the relationship between teamwork and winning, “Every game I pave the way / Try to break my KDA / I’m with my crew, I never lose / Our team becomes perfection / It’s a world domination We’re all winners, y’all nominations.”

The focus then shifts to Korean-Amehirp-hop star and H1GHR Music CEO Jay Park, who raps about the hustle that goes in before a game, “Only got one shot do not miss your chance to blow/ One two three 1 2 3, yeah, Geronima/ Break every record like Da Vinci Code/ Giddy up, giddy up, let’s live it up/ My sacrifice, my time, my efforts will not be in vain.”

Aside from their collaborative track “All In”, Jay Park and pH-1 have previously released tropical solo R&B singles, “SUMMERIDE” and “365&7” respectively, with the latter featuring South Korean vocalist Jamie. 

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