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PUMA and BTS’ RS-0 Sound is Now in India

The South Korean group’s latest collaboration with the brand is now available at local outlets

Riddhi Chakraborty Aug 31, 2018

BTS are seen wearing PUMA's RS-0 Sound in a new campaign which began earlier this month.

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Sports brand PUMA and South Korean pop music superstars BTS continue their long-standing partnership with the release of the brand’s RS (Running System) reboot: the RS-0 Sound. The septet are seen wearing the retro future silhouette in a new campaign which began earlier this month.

PUMA’s original RS was an innovative, high quality cushioning technology created in the 1980s. The brand rebooted the design and reset it back to zero”“stripping it down to the basics before building it up with modern materials and new cushioning tech.

With the current ‘dad sneaker’ trend sweeping the music and fashion industry in lieu of Balenciaga’s Triple S (which BTS’ main dancer J-hope also favors), the RS-0 Sound’s launch is right on time. The increasing infusion of Eighties and Nineties aesthetics in current pop music globally is also a massive contributor to the trend’s inception.

Priced at INR 7,999, the RS-0 Sound is available at PUMA outlets across the country and online.

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