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Ranveer Singh Announces New Independent Music Label IncInk Records

The artists signed include rappers Kaam Bhaari, SlowCheeta and Spitfire

Rolling Stone India
Rolling Stone India Mar 29, 2019

Actor Ranveer Singh has started a new indie label called IncInk Records. Photo: Abheet Gidwani

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After starring in the recent blockbuster film Gully Boy — based on the country’s hip-hop scene — actor Ranveer Singh is now turning entrepreneur with the announcement of his new independent music label, IncInk Records, earlier today.

Singh has partnered with filmmaker Navzar Eranee for this project and the pair have wasted no time in filling their roster. The first three artists signed to the label include Mumbai-based actor Chaintya Sharma’s rap alter ego SlowCheeta, hip-hop sensation Kaam Bhaari and up-and-coming talent Spitfire who contributed to the beatbox driven track “Asli Hip-Hop” from the Gully Boy soundtrack.

The IncInk Records roster currently includes rappers Kaam Bhaari, SlowCheeta and Spitfire

On the artists now part of IncInk Records, Singh says, “This is a passion project for me. I love the music these artists are making; they’re like fire! They have so much to say and the world needs to hear them. And if I can do anything for them, I’m all for it!” Eranee adds, “We’ve had a close relationship with these artists for the past three-four years. Kaam Bhaari – he is the most unexpected guy. He walks in, you don’t see him, but then everyone’s dead! Spitfire — he is a Ghalib, Gulzar, Rumi — whatever you want to call him. I think rap is just one of the things he does. SlowCheeta is like the most distinct character for me. His writing is… you don’t know when he’s being sarcastic, when he’s being angry.”

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IncInk has also roped in musicians and sibling duo Shikhar and Anushka Manchanda for production duties. “Shikhar’s music influences combined with these guys — it’s a sound you have never heard before. It’s original, new, fresh sound that blows my mind. It’s Navzar’s idea and I just want to be part of it”, says Singh

Kaam Bhaari says on being signed to IncInk, “Bahut accha lag raha hai. Pehle main phone pe videos bana ke daalta tha; mere paas das hazaar rupaiye ka phone tha. Par Ranveer sir, Navzar sir, Shikhar bhai, Anushka didi se milne ke baad bahut kuch change hua hai. Bahut support mila hai aur hum log kaafi time se kaam  bhi kar rahe hain; ek family jaise ban gaye hain. Best part yeh hai ki humare career mein ab surroundings bahut inspiring hain.” (“It’s a great feeling to be part of the label. I remember shooting videos on my Rs10,000-phone back in the day but now with the support of Ranveer sir, Navzar sir, Shikhar bhai, Anushka didi, a lot has changed. We have been working together for a while now and are like one big family. The best part about the team is that it we’re now surrounded by a lot of inspiring people.”)
The debut song from the IncInk roster will be out later today.

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