The artists signed include rappers Kaam Bhaari, SlowCheeta and Spitfire
Actor Ranveer Singh has started a new indie label called IncInk Records. Photo: Abheet Gidwani
After starring in the recent blockbuster film Gully Boy — based on the country’s hip-hop scene — actor Ranveer Singh is now turning entrepreneur with the announcement of his new independent music label, IncInk Records, earlier today.
Singh has partnered with filmmaker Navzar Eranee for this project and the pair have wasted no time in filling their roster. The first three artists signed to the label include Mumbai-based actor Chaintya Sharma’s rap alter ego SlowCheeta, hip-hop sensation Kaam Bhaari and up-and-coming talent Spitfire who contributed to the beatbox driven track “Asli Hip-Hop” from the Gully Boy soundtrack.
The IncInk Records roster currently includes rappers Kaam Bhaari, SlowCheeta and Spitfire
On the artists now part of IncInk Records, Singh says, “This is a passion project for me. I love the music these artists are making; they’re like fire! They have so much to say and the world needs to hear them. And if I can do anything for them, I’m all for it!” Eranee adds, “We’ve had a close relationship with these artists for the past three-four years. Kaam Bhaari – he is the most unexpected guy. He walks in, you don’t see him, but then everyone’s dead! Spitfire — he is a Ghalib, Gulzar, Rumi — whatever you want to call him. I think rap is just one of the things he does. SlowCheeta is like the most distinct character for me. His writing is… you don’t know when he’s being sarcastic, when he’s being angry.”
IncInk has also roped in musicians and sibling duo Shikhar and Anushka Manchanda for production duties. “Shikhar’s music influences combined with these guys — it’s a sound you have never heard before. It’s original, new, fresh sound that blows my mind. It’s Navzar’s idea and I just want to be part of it”, says Singh
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