Rolling Stone India and Live Audio App Mentza Join Hands for New Pop Culture Series
Every Monday, ‘Green Room’ will feature chats with iconic musicians while ‘K-Pop Thursdays’ will be the definite guide to Korean pop culture
For decades, Rolling Stone has been at the forefront of pop culture and emerging musical trends. The publication continues to bridge artists with readers who champion art and appreciate the finer things in life. Blending their philosophies, Rolling Stone India, in collaboration with the live audio app, Mentza have come together to provide pop culture enthusiasts with a new platform to express themselves.
Empowering people with the arsenal of knowledge, Mentza aims at helping its users explore their curiosities through 20-minute live audio conversations. From navigating through investment jargon to enjoying the finesse of poetry, Mentza’s users have the opportunity to learn something new every day.
The exclusive collaboration entails two flagship audio shows, Green Room and K-Thursdays. Airing every Monday, Green Room will bring to you free-flowing conversations with India’s biggest musical stars. Expect an in-depth dive into their artistry and inspiration as musicians get candid on air.
With K-pop making leaps in the world of music, It is only fitting to provide the audience with a platform to help them navigate through their K-pop journey. With interviews, debates and more, K-Thursdays will act as a guide for listeners who wish to venture into the intricate world of Korean entertainment.
Social audio has been a long time coming and Mentza is a front runner in bringing social audio to personal and professional growth.
Says Tapasi Mittal, co-founder, Mentza “Conversations are the most natural form of learning: they inspire, push the boundaries of thinking and create an environment where people tap into each other’s ideas and concepts to develop their own perspectives.”
She adds,”Mentza is super excited to be collaborating with Rolling Stone India, the foremost publication on music journalism, to curate conversation about music, artist’s journeys, and pop culture.”
Nirmika Singh, Executive Editor, Rolling Stone India, says, “As an unparalleled pop culture guide, we are committed to chronicling, defining and making trends, and at the heart of all trends is a sense of community. We are delighted to build newer, flourishing communities across music and K-pop on Mentza, an app that embodies the spirit of today’s digital experience: crisp, entertaining and insightful.”
With short-format content taking the center stage, Mentza’s revolutionary 20-minute format ensures crisp, free-flowing conversations on topics that resonate with everyone. From categories such as marketing, finance, politics to poetry, sports, music and more–Mentza believes in weaving a collaborative space for its listeners who are determined to learn and grow every day.