Rolling Stone India and TuneCore India Join Hands for New Campaign ‘Emerge’ Spotlighting Regional Artists
The editorial series of videos features Oriya rapper Big Deal, Hindi/Gujarati lyricist Priya Saraiya, Assamese singer Antara Nandy, Bengali artist Rupam Islam, Punjabi musician Gurnazar and Haryanvi artist Vishvajeet Choudhary
Keeping with Rolling Stone India‘s commitment to spotlight more diversity in music, we announce our partnership with digital music distributor TuneCore India for ‘Emerge,’ a brand new editorial campaign to highlight regional talent. The aim is to celebrate artists who are independent, authentic, take pride in their roots and showcase it in their work.
‘Emerge’ will profile and chronicle the lives of six breakout artists from across India: Oriya rapper Big Deal, Hindi/Gujarati lyricist Priya Saraiya, Assamese singer Antara Nandy, Bengali artist Rupam Islam, Punjabi musician Gurnazar and Haryanvi artist Vishvajeet Choudhary. Discover more about each artist’s process of making music and why they chose TuneCore to put their music out into the world.
TuneCore is the leading digital music distribution company for independent artists–a global platform for rising Indian musicians to build audiences and careers with technology and services across distribution, publishing administration and promotion. TuneCore Music Distribution services help artists, labels and managers sell their music through Spotify, Gaana, JioSaavn, Apple Music, Hungama, Wynk, YouTube Music, Amazon Music and on more than 150 download and streaming stores worldwide–all while retaining 100 percent of their sales revenue and rights for a low annual flat fee. Additionally, the TuneCore Artist Services portal offers a variety of tools and services that enable artists to promote their craft, connect with fans, and get their music heard.
“TuneCore is about servicing the independent artist no matter where they’re from or the language they create in,” stated Heena Kriplani, Head of TuneCore India. “We’re happy to partner with Rolling Stone India on ‘Emerge with TuneCore’ to showcase and highlight the journey of artists like Gurnazar, Antara Nandy, Priya Saraiya, Rupam Islam, Vishwajeet and Big Deal. These artists have shown true grit, determination and consistency, and we’re eager to welcome regional artists like them into the TuneCore family to help them reach new audiences across the world.”
Nirmika Singh, Executive Editor and Digital Director at Rolling Stone India added, “When you go local, you truly go global. At Rolling Stone India, we are committed to celebrating diversity across the spectrum. With our partnership with TuneCore Indian on Emerge, we want to shine the light on the most deserving, inspiring and representative artists of our time. Each of these artists has built a remarkable career for themselves and we want to offer all our support to amplifying their voices.”