Rolling Stone India Launches New Short Video App Platfom™

Rolling Stone India along with Jio Platforms Limited and Creativeland Asia™ has just announced the launch of Platfom™, a new short video app. The app is poised to be the ultimate destination for star entertainers, with an ecosystem built for organic growth and steady monetization. It is tapped to be the social home for singers, musicians, actors, comedians, dancers, fashion designers and creators at large.  

An event to commemorate the occasion was held yesterday at the Rolling Stone India office which saw the likes of singer Monica Dogra, actor-singer Farhan Akhtar, actor Sahil Khattar, vocalist Shalmali Kholgade among others, attend. There were also performances from artists such as THEMXXNLIGHT, Devi Sri Prasad aka DSP, Srushti Tawade, Prateek Kuhad, Nikhita Gandhi and the students of KM Mumbai.  

The first 100 founding members on the app are by invite-only. These members are eligible to invite new artist members to sign up through referral programs and will be the first to preview new features added to the ecosystem. And soon, the app will also be open to creators from across verticals. Platfom™ does not prioritize paid algorithms that define growth but instead allows creators to rise through the ranks and reputation – organically, resulting in the monetization of their talent and a continued stream of revenue for the creators. 

The ‘Book Now’ feature on all creator profiles allows users, fans and brands to interact with artists and quickly get booked for gigs of all types, partnerships, white-label content production, and more. Additionally, creators will be featured in the Rolling Stone India digital editorials and the Rolling Stone India ‘Cover of The Week’ will soon be a reality for all artists. The app has started onboarding talent on the beta version and will go fully live in January 2023. 

Sajan Raj Kurup, Founder and Chairman of Creativeland Asia Group and Founder of Platfom™, said, “Platfomᵀᴹ is all set to disrupt short-form social media for entertainers and creators. We are excited to move the creator economy needle from “watch me” to “book me”. It has several intelligent monetization features coming soon to help entertainers and creators monetize their skills and talent like never before.  We are combining the stature and authority of Rolling Stone India with the might of the Jio ecosystem and the creative innovation of Creativeland Asia to give the voice of emerging talent more power. And, catapult upcoming entertainers across music, cinema, comedy, dance and more to stardom through Platfom™.” 

Kiran Thomas, CEO of Jio Platforms said, “Our mission at Jio Platforms is to use the power of data, digital and cutting-edge technologies to craft reimagined solutions and experiences for our customers, thereby helping them deliver differentiated market offerings and business growth. As part of the RIL group we have successfully delivered India-scale platforms and solutions across multiple industry verticals including telecom, media, retail, manufacturing, financial services, education and healthcare. We are delighted to partner with Rolling Stone India and Creativeland Asia to create Platfom, a world-class product that enhances the creator journey at every step with a whole host of pioneering offerings for Indian creators.”