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Save The Organic Sound: Cover As Art Project

Delhi-based advertising copywriter Adittya Gupta wants mainstream music to return to its roots

Rolling Stone India Mar 28, 2013
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Cover designed by Adittya Gupta

Cover designed by Adittya Gupta

 

Adittya Gupta

Adittya Gupta

Adittya Gupta

Adittya is not a writer, a graphic designer, a photographer, a singer or an engineer. He just likes to write, make art, shoot off the centre and wear a falsetto when no one’s looking. Being a techie at IBM, well, he never really liked it. Officially an adman in New Delhi now, he beefs his creative muscle by simply exorcizing his demons on a semi-daily basis. The resulting body of work may be viewed on his blog.

 

The Idea

I was moseying about the streets and spotted a feisty bunch of birds on the transmission wires above, who, freakishly enough, were chirping a classic rock and roll riff in harmony. The organic sound of their electric performance made me wonder when mainstream music became so icky and plasticky. Especially, the auto-tuned songs that get repeated over annoyingly at any ”˜happening’ nightspot in, say, Delhi or Mumbai. Perhaps, it’s time to save our soul and revive the times when musicians played real instruments and sang into real mics. 

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