In an exciting three-year partnership with the music festival, Absolut Glassware will add to the youthful spirit of the event as presenting sponsor
15 years since it first kicked off on the beaches of Vagator, Goa, Sunburn — one of India’s best-known electronic music festivals – is set to return between 28th to 30th December 2022. Joined by presenting sponsor Absolut Glassware, fans will be in for an impressive three-day lineup of big-ticket international artists, all-new experiential zones, and plenty of excitement as we move into 2023.
Absolut Glassware aims to create safe, open, welcoming and unbiased spaces for its community. At its core lies the belief that bringing people from all walks of life closer can empower simple ideas of love, unity and togetherness. This partnership with Sunburn makes the brand more culturally relevant as Absolut Glassware offers compelling experiences for melophiles across the country. At the music festival in Goa, attendees can look forward to colorful engagement and recharge zones that will provide sensorial access to the Absolut world. Guests can catch the artists performing their best tunes at The Signature Absolut Glassware Stage. People also get a chance to take a piece of the event experience back home in the form of Absolut Glassware Collectibles. For patrons at home, The Absolut Glassware Squad—featuring four influencers—will bring exclusive insights from the music festival.
Talking about the association, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Sunburn is one of the biggest, most-awaited music festivals of the year and we are thrilled to be a part of it. We, at Absolut, have a legacy of adding meaning to pop culture, encouraging individuals to express themselves better and we aim to innovate, experiment and scale-up our offerings each year to provide consumers a world-class immersive experience that goes beyond our products.”
Sunburn Goa’s lineup includes the likes of artists such as Dimitri Vegas & Like Mike, Red Axes, Nicky Romero, Afrojack, Morten and Lost Frequencies, among others. In addition to the three-day music festival in the beach state, Sunburn Arenas organized in various cities cater to EDM enthusiasts in the country. Artists like Alan Walker is scheduled to perform in Kolkata, Chandigarh and Indore in February 2023 while Martin Garrix will play in Mumbai, Pune, Gurugram, Bengaluru, Hyderabad, Kolkata and Chennai in March 2023.
All Photos: Sunburn, Absolut Glassware
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