Telangana Tourism has signed a Memorandum of Understanding with BookMyShow in an effort to scale live entertainment in the region
Photo for representative purposes only by MSL Group
In what could be a landmark move for India’s concert economy, BookMyShow has signed a Memorandum of Understanding (MoU) with Telangana Tourism. Undertaken with the government of Telangana, the partnership aims to bring large-scale concerts, international acts, stellar infrastructure, and economic growth to the state. The move marks another milestone in India’s fast-growing entertainment landscape, fortifying Telangana’s cultural and economic positioning in it.
Through this collaboration, BookMyshow Live, the live entertainment experiential division of BookMyShow, aims to create opportunities in cities like Hyderabad, which is infused with large-scale tech, connectivity, and infrastructure fit for international-scale events. This will also boost partnerships with industries like hospitality, retail, and travel.
Officiated at the Telangana Tourism Conclave 2025, the MoU was signed by Ashish Hemrajani, Founder and CEO of BookMyShow, and Jayesh Ranjan, Special Chief Secretary, Telangana Tourism. It also had the Chief Minister of Telangana, Revanth Reddy Garu, present.
On the landmark deal, Hemrajani said in a statement: “Through this MoU, we aim to strengthen infrastructure around concerts and the concert economy with the government of Telangana, enable more national and international performances, drive skill development, and uplift the local ecosystem.”
He remained hopeful about working with the Telangana government to shape the future concert economy, saying, “By working closely with forward-thinking state governments such as Telangana, we can enable world-class experiences for fans and build sustainable impact for local economies.”
The partnership also underscores BookMyShow’s efforts to supercharge India’s concert economy, taking the concert culture beyond metro cities. Having signed an MoU with the government of Assam last year, they paved the way for international acts, such as Post Malone, to debut their set in the Northeast. They also brought Coldplay’s ‘Music Of The Spheres’ concert to Ahmedabad, which emerged India’s largest ticketed stadium concert. As per an EY report commissioned by BookMyShow, not only was it one of the biggest concerts of the 21st century, but it also boosted Ahmedabad’s economy by INR 392 crore.
Hyderabad, which has previously welcomed the likes of Ed Sheeran and Alan Walker, is now aiming to bring more global music icons to the state.
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