Telugu Rapper MaaHaa Plots Visual Album for Debut Full-Length
Hyderabad-based Mahadeva Sastry also recently teamed up with artists Shashank Alamuru and Baidurjya Banerjee for his crowd-pleasing single, ‘Enduko’
Growing up between Pune, Hyderabad and Chennai, Mahadeva Sastry began writing lyrics in English, Hindi and Telugu, “learning the beauty of each language.” Around the time he was 16 years old, Sastry began writing English rap verses and as he launched his moniker MaaHaa, he became more confident of being a Telugu rapper.
Along the way, he teamed up with local production houses, labels, clubs and event mangers (“anybody who was willing to listen to us and give us resources,” as MaaHaa puts it) and began releasing music, hitting the mark with songs like “Na Galli Na Lolli” (2017) and Hindi track “60 70 80” in 2019, and reaching into the Hindi-English, club-ready EDM/hip-hop space with “Hyderabadi Power” in 2020. There were “massive disasters” in their dealings in the music industry along the way, which led Sastry to start his own company, Purple and Gold Entertainment, with go-to producer and artist Shashank Alamuru and friends to create a platform for his own music and support fellow indie artists.
The present year has been the rapper’s most fruitful yet – he marked appearances on Telugu film songs like “Sarkaru Vaari Paata Rap Song” and “Maaro Maaro” (both helmed by composer Thaman S.) and recently launched his Telugu hip-hop song “Enduko.” Created with Alamuru and guitarist-producer Baidurjya Banerjee, “Enduko” poses satirical questions about friendships and society, with two short verses and a memorable hook. The trio of musicians have taken the song (and the rapper’s catalog) live on stage as The MaaHaa Project, which Sastry says blends his early days as a hype man for DJs on club nights with his stint in a rap-rock band and his present persona as MaaHaa. “We are now an experimental semi-electronic band with a unique lineup,” he says.
There’s more music for the screen coming up with MaaHaa’s name attached to it, from movies to web series and T.V. shows. He adds, “And for the biggest project ever, I have my debut album coming out, which will also drop as an indie film. Our team is trying a very unique audio-visual album to present my thoughts and feelings in my own way to the world. I’ve been really excited about it and I can’t wait for it to come out.”
Watch the video for “Enduko” below.