Because there’s no escaping the cute, cursed gremlin that’s taken over our feeds, our food, and quite possibly, our minds.

Photo by Johannes Neudecker/picture alliance via Getty Images
If you’ve been online for even five minutes in the past few weeks, chances are you’ve already come face-to-face with a Labubu. Or rather, said Labubu has wormed its way into your subconscious through a series of unboxing reels, memes, and remixes so chaotic they feel like fever dreams.
It’s hard to pinpoint when exactly the takeover began, but it might have reached critical mass when Orry, the social media’s resident shapeshifter, posted a reel of himself dressed as a real-life Labubu: floppy ears, textured fuzz, pink blush, unblinking stare and all. If that didn’t convince you of the gremlin’s cultural hold, perhaps the image of Urvashi Rautela, perched courtside at Wimbledon with a Birkin bag casually decked out in four pastel Labubu charms, will.
When I first saw Labubu, I thought it looked like something that would haunt a Victorian child’s dollhouse. Sharp teeth, wide eyes, vibes of a squirrel possessed by a pop girlie with boundary issues. But the more I scrolled, the more I understood the appeal. Labubu is fashionable. Labubu is feral. Labubu is exactly how I feel inside when I spend too much money online and then try to look cute about it.
While Labubu’s origins can be traced back to Hong Kong artist Kaisin Lung’s The Monsters series, inspired by Nordic mythology, they gained wider popularity (or notoriety?) through collaborations with Chinese toy company Pop Mart, particularly with the release of Blind Box collectibles. But emotionally, spiritually, algorithmically, Labubu is more than just a toy. It doesn’t just sit on your shelf like a decorative object. It crawls into your explore tab, photobombs your reels feed, clings to designer handbags, and quietly rewires your brain until you’re making spreadsheets about which variant you want to buy next. It’s giving “I bite but politely.” And I respect that. Even if the internet is spiralling with speculations that the doll may be haunted.
The moment I knew Labubu had crossed over from collectible to full-blown cultural menace was when I started recognising the songs. Because if there’s one sign a pop culture phenomenon has fully gone viral, it’s when the remixes start dropping. Labubu’s musical glow-up was practically inevitable, especially since Labubu first caught mainstream attention after Lisa from BLACKPINK was spotted with a Labubu plushie. Soon, everyone from Dua Lipa to Megan Thee Stallion was seen flaunting and fangirling over them.
There are now entire playlists orbiting this little gremlin. Some tracks were made for it. Others have been dragged into the Labubu multiverse and rebranded by sheer meme force. You don’t even need to scroll for long before Labubu shows up—slurping Maggi in the Delhi rain, chomping on McDonald’s in Mumbai, or starring in its own limited-edition Labubu menu at a Mumbai brunch spot. The Reels are everywhere, each one more chaotic than the last. So, in the spirit of full surrender, here’s a carefully curated selection of the most brainrot, Labubu-coded songs that have taken over our scroll timeline.
“Labubu Funk” – SXLLX & DJ Zenite (2025)
A fan-made anthem that turned into a full-blown internet hit, “Labubu Funk” emerged as the sound of summer chaos in 2025. The remix fuses Brazilian funk with glitchy synths and a high-pitched “meow” motif, making it feel like it was composed by Labubu itself—on a sugar rush, in a locked room, with too much bass. The track’s title and viral usage in TikToks, where Labubus “dance” to the beat, have cemented it as a kind of national anthem. There’s something oddly hypnotic about watching a toy with razor-sharp teeth and wild hair twerk in sync with funk drops. It’s deeply unserious, deeply online, and entirely addictive.
“Pop Land Labubu Song” – Pop Mart (2023)
If you’d told me five years ago that a toy brand would drop a chipmunk-voiced theme song, I wouldn’t have believed you. And yet here we are: Pop Mart released an official theme song for Labubu, and it sounds like a kindergarten chant fed through a kawaii hallucination. Between the repetitive “LabuLabuLabubu” vocals and jingle-pop beat, the song sits somewhere between a Happy Meal toy commercial and psychological warfare. That hasn’t stopped fans from turning it into an ironic flex—there are videos that feature Labubus performing idol choreo or being lip-synced by their adult collectors with terrifying sincerity. Cute? Yes. Cursed? Absolutely.
“Sweet but Psycho” – Ava Max (2018)
This one’s less about irony and more about spiritual alignment. Ava Max’s glossy pop hit feels like it was written by someone who met Labubu in a dream and woke up slightly afraid. “Sweet but Psycho” has become a fan-favourite audio for edits that lean into Labubu’s Jekyll-and-Hyde persona—equal parts adorable and deranged. The song’s candy-coated production and lyrical descent into madness make it the ideal soundtrack for Labubu’s many moods: smiling one moment, fanged the next. Somewhere in between, it becomes a love letter to the gremlin in all of us.
“Oh No” – Kreepa (2019)
Every meme needs a sound of failure. For Labubu, it’s Kreepa’s “Oh No.” The slowed-down remix of The Shangri-Las’ vintage hit has become synonymous with disaster edits, unboxings gone wrong, and videos where Labubu gets launched across the room (sometimes accidentally, sometimes not). The song’s viral appeal lies in its ability to heighten comedic dread, and with Labubu, the dread is always funny. Whether it’s knocking over a shelf of other toys or revealing its cursed clone in a “real vs fake” showdown, the moment that first “Oh no” hits, you know things are about to get delightfully unhinged.
“Enjoy the Summer” – Pop Mart (2025)
In a bid to make Labubu seasonally relevant, Pop Mart released this breezy, feel-good track featuring ukuleles, seagull sounds, and Labubu giggles. The result? A corporate beach anthem that plays like a sunscreen ad for gremlins. Labubu creators embraced it with full force: videos of Labubus sunbathing in flowerpots, floating in soup bowls, or wearing sunglasses on a balcony began circulating under the audio. The vibe is somewhere between lo-fi chill and low-brow vacation slideshow. Think Hot Girl Summer, but one of the girls bites.
“Caramelldansen” – Caramella Girls (2008)
Some songs simply refuse to die. “Caramelldansen,” the high-pitched Swedish dance track that haunted YouTube in its early day, has found new life through Labubu edits. With its squeaky tempo and looped dance beat, it’s ideal for making Labubu bounce, wave its paws, or generally lose control of its limbs in hyper-speed. There’s a strange poetry in watching a modern, post-ironic gremlin toy bring back one of the oldest internet songs. It’s part nostalgia, part nightmare, and entirely on-brand for a plushie that thrives on contradiction.
“Spooky, Scary Skeletons (Remix)” – Andrew Gold / Undead Tombstone (1996 / 2010)
Every villain needs a Halloween moment, and Labubu is no exception. “Spooky, Scary Skeletons”—particularly the electro-swing remix—is a seasonal favourite among Labubu fans, especially since one version of the toy is canonically dating a skeleton named Tycoco. Videos of Labubu in costume trick-or-treating, or jump-scaring owners with those glassy eyes, are often set to this track, turning what could be unsettling into something bizarrely festive. It’s the perfect synthesis of cute and creepy—the two halves that make up Labubu’s entire appeal.
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