Video: Yeah Yeah Yeah By Duncun Rufus

Mumbai pop-rock quintet Duncun Rufus and design agency Trip Creative Services come together to create a strikingly different video compared to most videos currently released by Indian artists. Unlike most videos today which follow a veritable DIY ethos (not that we are complaining about the quality of DIY videos), Duncun Rufus’s music video for their song “Yeah Yeah Yeah” [off 2012’s Carte Blanche] is produced and created by a design boutique, instantly upping the production quality.

The video starts with a clichéd band-against-white-background setting, which initially bores until the point when the 3D-modeled visuals of a home pop up. Vocalist Lima Yanger transforms into a rotoscoped (drawn over a live action frame) cut-out followed by the rest of the band, instantly reminding us of the brilliant stop-motion video for French electro-swing act Caravan Palace’s song “Jolie Coquine.” Halfway through the video, all of the polygonal objects fuse into a manic transformer who goes on a rampage, before flying away into the pink sky, all rather too dramatic for a pop tune.

“Yeah Yeah Yeah” is the band’s third official music video, following the release of the iPhone-shot “Mary’s Song” in May last year and their Christmas-themed “Carol” from December 2012.