Released on July 9, Hanumankind's latest song "Big Dawgs" with producer Kalmi has become his breakthrough international hit, spawning millions of streams and the whole world's attention for his quickfire flow and daredevil music video by Bijoy Shetty.
Photo: YouTube
"Big Dawgs" has over 102 million streams and is part of over 2,000 playlists on Spotify. His follower base has grown by 184 percent, while listeners have increased by a staggering 2,240 percent. Moreover, their streams have grown by 4,280 percent during this period.
Photo: Courtesy of the artist
Also, 83 percent of their listeners fall within the 18-34 age range, with a significant 35 percent concentration between 23-27 years. His music was listened to in these top markets - India, the U.S., Canada, the U.K., and Germany, with Ernakulam, Bengaluru, Mumbai, Chennai, and Thrissur being the top cities.
Photo: The Moneta/Spotify India
Among the first places where the song blew up owing to its slick music video by Bijoy Shetty, shot in Well of Death in Kerala, "Big Dawgs" has over 71 million views on YouTube. The video is also part of seven official YouTube playlists and has led to a 16.7 million increase in new YouTube views for Hanumankind's channel.
Photo: TalesByTanay
Since the release of "Big Dawgs" on July 9, Hanumankind's Instagram following has risen by 699.4 percent within a month. From 74,000 followers on release day, the rapper now has over 1 million Instagram followers as of August 24. The Reel audio for "Big Dawgs" has been used in over 1.4 million Reels.
Photo: TalesByTanay
Although Apple Music does not put up any streaming stats, Chartmetric shows "Big Dawgs" is part of a total of 27 editorial playlists, including Top 100: Global, Top 100: India and Top 100: USA, among other territories.
Photo: YouTube