Emerge: Get to Know Sharanya Srinivas
The Tamil playback singer is one of the four breakout artists highlighted by Rolling Stone India and TuneCore India’s editorial campaign to celebrate regional talent
Tamil playback singer Sharanya Srinivas is one of the four artists who are part of Rolling Stone India and TuneCore India’s second edition of the editorial campaign ‘Emerge.’
Featuring Malayali musician and singer Arya Dhayal, Andra Pradesh’s Damini Bhatla, Kannada rapper Gubbi and Tamil singer Sharanya Srinivas, the latest season will give the audience a peek into the creative processes of independent artistic voices hailing from various regions in Southern India , their inspiration and more.
Daughter of celebrated singer, Srinivasan Doraiswamy, Srinivas’ decade-long career has seen the young vocalist work with some of the most sought-after names in the Indian music industry such as A.R. Rahman, Imman, Sharreth, Santhosh Narayanan, Nivas Prasanna, Madley Blues and Justin Prabhakar. Today, with a discography spanning across Tamil and Malayalam hits, Srinivas is excited more than ever to share her artistry with the world.
“As an independent artist, there is a lot of excitement and plenty of challenges at the same time” the vocalist explains. “To explore something creative, we need our own space. Not just physically, but mentally you need to be at peace to be able to do that. That’s when creativity flows without barriers.”
On trusting her artistic endeavors and goals with a platform Srinivas picked TuneCore, citing “direct audience engagement” as one of the key reasons; “With TuneCore, we get to engage with our audience directly. When we have a new song release, we want it to reach most people and find out their reactions.”
Launched on July 8th, 2021, TuneCore is the leading digital music distribution company for independent artists. TuneCore Music Distribution services help artists, labels and managers sell their music through Spotify, Gaana, JioSaavn, Apple Music, Hungama, Wynk, YouTube Music, Amazon Music, and on more than 150 download and streaming stores worldwide — all while retaining 100 percent of their sales revenue and rights for a low annual flat fee. Additionally, the TuneCore Artist Services portal also offers a variety of tools and services that enable artists to promote their craft, connect with fans, and make their music heard.
